Campbell's Tomato Soup Can
Serving up an icon

How we secured the future by refreshing the past of a 124-year-old can of soup.

Campbell's Wordmark Logo
Campbell's Packaging New Cans
Campbell's Packaging Old Cans
Campbell's Typography Condensed Soup
Campbell's Medallion Gold Seal Award
Campbell's Medallion Gold Seal Before & After
Campbell's Packaging Can Cream of Mushroom Soup
Campbell's Packaging Can Stack
Campbell's Kids Can Packaging Mega Noodle
Campbell's Kids Can Packaging Chicken & Stars
Campbell's Kids Cans Packaging Floating
Campbell's Kids Cans Packaging Lineup
Campbell's Billboard Grilled Cheese
Campbell's Billboard Ad
Campbell's Soup Kitchen Entrance
Campbell's Illustration Social Media
Campbell's Swag Sup Shirt
Campbell's Illustration Swag Hoodie & Apron
Campbell's Tote Bag Illustration Tomatoes
Campbell's Billboard Mmm

Typography: Ian Brignell
Medallion Illustrator: Filip Yip