If your mornings are anything like ours, you probably start in the coffee shop. And if you do, you’ll know the signs of quality to look for: the playlist, the pour, the provenance of the beans. And lately, the choice of plant-based milk.
Today, baristas aren’t short on options. They’re not just choosing the milks that perform best, but the ones that fit best. Is it well sourced? Does it look the part? Does it reflect the values of the people behind the counter?
Blue Diamond’s Barista Almond Milk was made to meet the demands of quality coffee: neutral taste, great stretch, perfect foam. But the brand, as it stood, spoke more to the supermarket shelf than the independent cafe. In short: it didn’t look like it belonged.
So, we designed an identity that did.
The new look and feel, built with baristas and coffee-counters in mind, brings Blue Diamond’s grower-owned story to the front of pack. With a stripped-back aesthetic that mirrors the small-scale feel of the co-operative of farmers and orchards itself. A story, once expressed, that feels aligned with values of the cafes it’s made for.
At the centre of each carton is a new brand emblem: a symbol of partnership between ‘Shakers’ (every almond is shaken - literally - from the tree) and ‘Creators’, Grower and Barista. Alongside a suite of supporting illustrations that bring coffee culture to life with irregular woodcut grain, line and character.
The palette of blue and white (a nod to both brand equity and dairy codes) is applied with lo-fi simplicity, reading with a direct, from-the-orchard feel.
And the lo-fi aesthetic extends across touchpoints: silkscreened tees and totes, A-boards, loyalty cards and signage.
The result: a co-operatively grown almond milk that now belongs as much in coffee shop culture as it does in quality coffee.
Illustrations : Tobias Hall
