We collaborated with Khloé Kardashian and her team at Khloud Foods to bring her vision of a better-for-you snack brand to life from the ground up, creating an entire brand platform covering strategy, visual identity, packaging system, and tone of voice. Khloud sets a new standard in snacking with its protein-rich popcorn, seamlessly combining health and flavor. The goal was to embody Khloé’s laid-back optimism and signature aesthetic while highlighting the popcorn’s simple, nutritious ingredients.
In a crowded snack aisle, standing out is essential. Khloud’s brand identity features sky blue as its core color, paired with a sunset-inspired palette to allow for both flavor differentiation and future product extensions. The packaging uses bold blue typography to catch the eye on shelves and stay Instagram-worthy at home or on the go.
We collaborated with Maria Doreuli from Contrast Foundry to create a custom wordmark that balances soft curves with a carefully considered rhythm. This visual language is echoed in our illustrations and iconography, all drawn in-house. Every element of the brand is designed to amplify the optimistic, no compromise spirit of “Good Stuff, Zero Fluff.”
Credits:
Wordmark: Contrast Foundry
Typeface: Optimo Type Foundry
Packaging Renderings & Videos: Art Facilities
Khloud & K5 Team:
Kathleen Braine, Executive Marketing Advisor
Jenny Brown, Executive Creative Director
Summer Schneider, Art Director
