The Wall Street Journal gets into our 
souped-up redesign for Campbell's


The Wall Street Journal took a look at how Campbell's new strategy and our condensed soup redesign, the first in 50 years, revitalized its namesake product after years of declining sales. With a 12% increase in sales and Campbell's stock prices on the rise, we'd say Campbell's soup is well on its way to reclaiming its iconic status. Don't just take our word for it, though; check out the video above from WSJ.

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